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EG announced the opening of the second EG store in a vibrant, bustling neighborhood at the Opal Shopping Center. With an area of over 7,000 square meters, Opal Shopping Center is home to a variety of luxury brands spread across thirteen floors, and now it’s time for EG brand to attract fashion lovers to this area.
EG stores in Iran
The brand is expanding with the opening of its second location, following the success of its debut location in Melal Mall, which opened in February 2023. The first EG store was introduced to the public in its flagship location at Melal Mall—a boutique mall with an area of 1,700 square meters in an affluent neighborhood that hosts an array of high-end brands.
The New EG Store in a Strategic Location
Located in a lively area that many consider a premier shopping destination, the new EG store is poised to become even more popular due to the region’s luxury tourism. Since the new EG store is situated on one of the most strategic levels of the Opal Shopping Center, it is expected to provide a luxurious shopping experience that encapsulates the brand’s distinctive aesthetic.
EG Store Decoration: Consistent Style in Our New Location
The new EG store is designed by a team of creative directors who developed the final store features after extensive studies of customer preferences. The interiors, carpets, furniture, and even the shelves and built-in display cases have all been carefully curated.
The brand utilizes its color palette, incorporating the primary brand color along with various tints and shades to create a cohesive environment. One can easily notice the discipline with which all details are taken into account.
The Same Mindset at the New EG Store
The materials used in constructing the new EG store reflect the brand’s commitment to quality. From the elegant parquet flooring crafted from premium materials to the high-quality stainless steel used for decorative stands, there is a clear spirit of not settling for anything less than the best.
To bring the brand’s aesthetics to fans in another part of the city, the CEO recruited a team of prominent artisans and designers. Designed as an open gallery, the EG store in the Opal Shopping Center provides visitors with the opportunity to view the signature products in a welcoming environment.
EG Store with a Bright Outlook
Currently, EG store features a variety of luxury products across different categories, including gold and jewelry, leather, perfumes, and clothing. According to its plans, the brand intends to further expand its product range with the opening of its next location.
Future EG Stores on the Horizon
EG brand aims to broaden its reach by opening more EG stores in various megacities of Iran, such as Tabriz, Shiraz, and Isfahan, as well as in other countries like Russia, Dubai, and Kazakhstan.